Jill Kaeser, Creative Director
Background
Creative directors come with a variety of skills and strengths. I am a longtime advertising copywriter and my brand of creative direction is centered around great storytelling and collaboration. I’m very passionate about the work that goes into creating powerful brand narratives. The purpose-driven stories I create move people forward. It's work I love to do.
Style
In my experience, the most successful creative directors are the ones who truly appreciate creative people and their processes. I make it my business to understand what motivates individual creatives to be at their best. I give them the room they need to create and offer guidance and support to help them see their work through. I enjoy working closely with strategy and technology partners. Their expertise fuels the authenticity of the creative work and draws crowds of people to engage with our brands.
Experience
During my 20 years of creative experience, 9 have been dedicated to digital strategy and content development. I have created integrated campaigns that include TV, print, digital, social and live events for a diverse list of clients within health and wellness and beyond.